EU Shipping & Packaging Rules: What Sellers Should Know

Selling packaged goods across the EU means meeting a growing set of packaging and shipping rules. This is a high-level overview to help you ask the right questions, not legal advice.

Packaging waste rules are tightening

The EU's Packaging and Packaging Waste Regulation (PPWR) is steering the market towards less material, more reuse, and packaging that is genuinely recyclable. Expect stricter design expectations over the coming years. Our guide to the EU PPWR explains the direction of travel in plain terms.

Recyclability expectations

Buyers and regulators increasingly expect packaging to be recyclable in practice, not just in principle. Choosing widely recycled materials and avoiding hard-to-separate combinations makes compliance easier down the line. See our recyclable packaging buyer's guide for what to look for.

Labelling and EPR obligations vary by country

Extended Producer Responsibility (EPR) schemes, recycling marks and sorting labels differ from one member state to the next. What satisfies France may not satisfy Germany or Spain.

Dangerous goods and liquids

Liquids, aerosols, flammables and other regulated goods carry extra transport rules. Filled bottles in particular may need leak-proof closures, absorbent material and correct outer packaging. Confirm requirements before you ship.

Keep good records

Retain supplier specifications, material details and compliance documents. Clear records make audits, customs and country registrations far smoother.

This is general information, not legal advice. For your specific products and markets, consult a qualified professional or your national authority.

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